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Dai Yao

Assistant Professor
Marketing
National University of Singapore
Singapore

Professor Business and Management
Biography

Ph.D., Management (Marketing), INSEAD, 2014, MSc., Operations Management, Singapore Management University (SMU), 2009, B.Eng, Computer Science and Technology, Tsinghua University, 2006

Research Intrest

Modelling Multi-category Customer Behaviour, Bias And De-bias In Decision Making And Choice Models, Social Media And Online Strategy, Collaborative Consumption,

List of Publications
Human Judgment is Heavy-Tailed: Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts, with Lobo, Miguel Sousa (2014), Management Science, forthcoming
Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns, with Chae I., Stephen A. T. and Bart Y. (2017), Marketing Science, 36(1), 89-104

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