Boaz Lahav oversees Marketing Communications of the Lapidot Group, its subsidiaries and the various brands the company represents. Prior to joining the Lapidot team, he served as VP of Creative Services at the Reuveni-Pridan-IPG advertising agency, where he led the engagement team for several key Israeli companies, including Mizrahi-Tefahot Bank, the Strauss Group, Castro, Jafora-Tabori, Unilever, and Mitsubishi Motors Israel.
Boaz Lahav oversees Marketing Communications of the Lapidot Group, its subsidiaries and the various brands the company represents. Prior to joining the Lapidot team, he served as VP of Creative Services at the Reuveni-Pridan-IPG advertising agency, where he led the engagement team for several key Israeli companies, including Mizrahi-Tefahot Bank, the Strauss Group, Castro, Jafora-Tabori, Unilever, and Mitsubishi Motors Israel.