vAnnMari Shannahan joined amfAR’s staff as vice president of Public Information in May 2010. AnnMari came to amfAR from The Ingenuity Lab, a creative studio that she founded after 17 years of working in the branding, marketing and communications space. Throughout her career, AnnMari has led the development of inspirational marketing initiatives for not for profit organizations and Fortune 500 and start up companies including Texas Children's Hospital, PBS, Vulcan Productions, Food Network, People Magazine, Black Entertainment Television, TransitCenter, Upromise, Genzyme, Genentech, Abbott Labs, Novartis, Johnson & Johnson, and Pfizer. Prior to The Ingenuity Lab, AnnMari served as the Principal of Client Services for the design and branding firm Method, she was a Managing Partner and Director of Client Services with marketing agency Greater Than One, and Director of Advanced Branding for Viant, an international digital consulting firm. She also held management positions with Razorfish and Riptide Communications.

AnnMari holds a Bachelor of Arts Degree from Central Connecticut State University. She has continued her education throughout her professional career by successfully pursuing executive education business programs including Harvard Business School’s program in Consumer Brand Marketing.