Cecilia Cheong Yin Mei (PhD) is a Senior Lecturer in the English Language Department, Faculty of Languages and Linguistics, and formerly Head of Multimedia Planning Unit, Faculty of Languages and Linguistics, University of Malaya where she headed a few committees. Her research interests include Critical Genre Analysis, Multimodal Discourse Analysis, English for Specific Purposes, and Communication and Professional Discourse. She has been a Principal Investigator of various research projects particularly involving the study of various professional genres and multimodal texts and discourses. She was a Co-Investigator of the University’s Research Grant sub-programme on Health Tourism in Malaysia; and currently a Co-Investigator of the Malaysian Ministry of Higher Education’s Strategic Plan for the Development of English Language at Public Higher Education Institutions, and West Chester University, USA’s Research and Creative Activities (RACA) project on the meaning of ‘quality’ in online courses at a Malaysian university. Cecilia has supervised to completion postgraduate students' research, and currently supervises several PhD and Masters students’ research on Critical Genre Analysis and Multimodality. She has taught ESL and EFL for more than twenty years at various levels from secondary school to university and to adult learners. Courses and workshops she conducts include genre and discourse analysis, applied linguistics and English for Specific Purposes. She has also conducted various workshops on the use of ICT, and is actively involved in promoting the use of Moodle’s Spectrum platform for teaching and learning purposes and e-learning courses at her faculty, and sits on the University's e-Learning Committee. She is also an external reviewer of the Scopus-indexed Pertanika’s Journal of Social Sciences & Humanities (JSSH).

Multimodal Discourse Analysis, Malaysian Literature in English, English Language for Specific Purposes, Critical Genre Analysis